
Nutrition Basics for a Plant-Based Diet
What a balanced plate is made of and why you don't need to count every calorie.
Veganism is a matter of respect for animals. As long as you're not vegan, you stand in line with their abusers. Go vegan from now on, and we'll help you find your way.
What is it about?
Can you respect someone while treating them like an object?
Veganism is an ethical principle that says people should live without exploiting animals.
Animals are conscious individuals. They have their own inner world. They live their lives in their own way. When you treat them as resources or property, you deny them their personhood – and do them unimaginable harm.
Your choices matter. This isn't an appeal to the world, it's an appeal to you. As long as you think animals are here for you rather than with you, you stand in line with their abusers.
It's time to take responsibility for your part in the greatest institutionalised injustice the world has ever known.
Take responsibility
What we do to animals is a crime. But that crime doesn't begin in the slaughterhouse – it begins in you, and in how you actually treat animals. Veganism is the only answer to this injustice. It's time to take responsibility.
How to start?
It isn't. Once you stop seeing animals as objects, the alternatives stop existing. See how to change your habits.
Frequently asked questions
If you're just starting out, it makes sense that you have questions. Just don't forget that finding the answers is your responsibility – you owe it to the animals.
Veganism is an ethical principle that says people should live without exploiting animals. Everything vegans do, including their diet and refusing animal products, follows from this one principle.
No. Veganism is a radical idea, but as a movement that rejects violence it has nothing to do with extremism. What is extreme is exploiting, torturing and killing hundreds of billions of animals every year.
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